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New Zealand All Blacks


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Celebrate the New Zealand All Blacks, the most iconic nation in world rugby and one of the top teams in International Rugby. The All Blacks are recognized globally for their long-standing dominance in the sport. Reflect on their outstanding performance in the 2023 Rugby World Cup, which earned them a spot in the Finals.

Prepare for future tournaments and show your support for the All Blacks with official adidas replica rugby shirts, training wear, and more! At LovellRugby, we offer the 2023 adidas New Zealand Rugby Shirts, the jerseys of the most successful team in International Rugby. Made with durable, lightweight polyester and performance Climalite fabrics, our All Blacks rugby shirts ensure comfort during intense action.

As the standout offering from adidas' rugby collection, the New Zealand replica and training kit always meet the highest standards. From their iconic black rugby shirts to the unique designs of their off-field training and leisure wear, every detail is meticulously crafted. Explore the full All Blacks clothing range for Men, Women, and Kids at Lovell to show your unwavering support for the New Zealand All Blacks rugby team. For all things All Blacks, Lovell has you covered.

Cheer on the All Blacks in upcoming tournaments and enhance your All Blacks gear with the latest adidas RS15 rugby boots, designed to pay homage to the iconic fern associated with the All-Blacks. Get ready to support the All Blacks in style with Lovell!

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Frequently Asked Questions

Who designed the All Blacks 2023 Rugby World Cup jersey?

he All Blacks 2023 Rugby World Cup jersey was designed by French artist Fey the Wolf in collaboration with adidas. Fey the Wolf worked closely with the New Zealand squad, gaining an understanding of Maori traditions. The design aimed to take the iconic fern associated with the team and create a distinct and unique jersey, ensuring that each shirt is unlike any other, resulting in a truly unique and meaningful piece for the team.

Why is the All Blacks kit black?

Answer: The All Blacks rugby team adopted the black kit in 1901 when they decided to replace their white knickerbockers/shorts with black ones. While the exact reason is not entirely known, it is suggested that the switch to black may have been practical. Black rugby gear is easier to launder compared to white, which is an important consideration given the physical nature of the sport. This change to the iconic black kit has since become a symbol of the All Blacks' identity and is recognised worldwide.