Starting life in the mid 1990’s, Under Armour has grown from strength to strength gaining an enviable reputation as an industry leader for compression garments and sporting attire. Their mission statement is simple in that they want to make all athletes better.
Always at the forefront of innovation, Under Armour specialises in producing rugby compression clothing for both cold and warm conditions. The Under Armour ColdGear collection is designed to feel warm, dry and light using a double-knit construction to create a micro climate against the skin. This second skin technology is proven to increase muscle efficiency and help maintain muscles temperature s during inactivity. In contrast, the Under Armour HeatGear collection features fabric which pulls moisture away from the skin to keep you cool, dry and light. Proven to improve post-activity recovery, Under Armour HeatGear also boosts power and muscle efficiency for high level performance all round.
The Lovell Rugby Collection of Under Armour base layer clothing covers every part of the body from base layer leggings and shorts to base layer short and long sleeve tops suitable for all conditions, in both kids and adult sizes. Even your hands and head are catered for with Under Armour base layer gloves and beanies completing the ensemble to leave you protected whatever the weather throws at you.
Outside of the USA, where Under Armour is associated with an array of sports teams, their main endorsement is with the Wales national rugby team who narrowly missed out on making the 2011 Rugby World Cup Final in New Newland.