Why Buy From Us?

There are many reasons to purchase your rugby items from Lovell Rugby, but we thought we would share with you some of the ones we are most proud of.

With over 25 years experience in the Sports industry, we moved from our retail shops to online e-commerce in 1998 with the launch of Lovell Rugby, now the world's largest online rugby store.

Since then, Lovell Rugby has maintained the excellent service levels first achieved over 10 years ago.

But don't just take our word for it, have a look at what our customers are saying about us...

Customer Comments

I have used Lovell Rugby many times, I always find it easy to use and when I have contacted customer support they are very good and professional.

A satisfying experience. And I'll definitely use them again and shall recommend lovell to my friends. Great choice, quality and value.

I've never had any problems with Lovell; the service is just perfect. They're very useful for someone living in Italy, where good rugby kit is hard to find.

View all customer comments...

Current Dispatch Times

Within 24 Hours - 63.1%

Within 48 Hours - 32.9%

Within 72 Hours - 2.2%

Over 72 Hours - 0.5%

* Non personalised orders

Store Ratings

Bizrate Logo 9.3 / 10

Review Centre Logo 3.4 / 5

FREE iD - Free Rugby Boots Personalisation on ALL Rugby Boots at Lovell Rugby

FREE Rugby Boot Personalisation

Lovell Rugby is the only place you can personalise your Rugby Boots... COMPLETELY FREE!

Whilst other online rugby stores will charge you in excess of £20 to personalise your items, we do it for you at no extra charge.

Our FREE iD service means you can have your rugby personalised just like your idols without the cost.

Find out more about our FREE iD service »